Elong Brand Family Marks Five Years of Self-Incubated Quality Scale

On September 16, 2026, Elong Hotel Technology held its Elong brand family showcase in Shenzhen. Five brands span high-end, upper-midscale, midscale and niche segments, with over 500 signed and more than 250 opened properties. Elong Hotel has nearly 200 signed and nearly 100 opened, with 2025 RevPAR 8.4% above the industry upper-midscale tier and OCC 4.9 percentage points ahead. Elong ranked 7th among domestic hotel groups and 17th globally in 2026. Overseas, nearly 20 properties are signed across seven countries.