Why 2020 Will Be the Year of the 'Purpose-Driven Workplace'

SAP Concur executive Jenn McColly argues that millennials are driving a shift towards purpose-driven workplaces. Citing Cone Communications research, 64% of millennials won't accept a job without strong CSR values, and 75% are willing to take a pay cut to work for a values-driven company. The article emphasizes the importance of purpose for attracting and retaining talent.