TravelDaily China·· 2026-08-27
Localization of International Hotel Brands: Challenges to Irreplaceability
产品越“本土化”，国际酒店品牌的不可替代性还剩多少？ 9月22-23日，2026环球旅讯峰会现场交流。 几秒前 商旅&MICE 推荐
AI Overview
The article discusses the competitiveness of international hotel brands' localized products amid supply-demand imbalance in China's hotel market. Data shows OCC, ADR, and RevPAR all declined in 2025, with ROI dropping from 15% to 8-10%. Domestic groups are accelerating niche market expansion, prompting international brands to reassess their global standards and brand premium strategies.
Source:TravelDaily China · traveldaily.cn