#本土化

Today0items

Aug 27Thu

Thursday

08:00
TravelDaily China
International Hotel Brands' Localization: How Much Uniqueness Remains?
The article previews a panel at the TravelDaily China Summit discussing localization challenges for international hotel brands in China. Data shows oversupply in China's hotel industry, with 2025 occupancy, ADR, and RevPAR all declining, and ROI dropping from 15% to 8-10%. Executives from Hilton, IHG, and Shangri-La will discuss adapting to Gen Z demands.
MICE & meetings #会奖与会务 #酒店 #本土化
08:00
TravelDaily China
Airbnb Expands in China Outbound Travel: From Stays to Full Travel Ecosystem
Airbnb reported Q2 2026 revenue of $3.6 billion, up 17% YoY, with gross booking value of $27.2 billion. The company is evolving from accommodations to a full travel ecosystem including experiences and services. Major events like the World Cup drove growth. In China, Airbnb is localizing to attract young travelers, launching features like 'Travel Circle' to cater to group travel and longer stays.
OTA & TMC #OTA / TMC #出境游 #世界杯