Skip to content
中文Subscribe

#Z世代

Today0items
Sep 25Fri
  1. Skift Feed

    Vacation Ownership Shifts to Experience Access: HGV Runs 3,800 Events a Year

    In a Skift Global Forum decision brief, ARDA President & CEO Jason Gamel and Hilton Grand Vacations Senior Executive VP & COO Gordon Gurnik discussed how vacation ownership is shifting from lodging toward experience access. Gurnik said HGV runs about 3,800 experience events a year for roughly 725,000 owners, spanning its F1 Las Vegas Clubhouse, private concerts and the LPGA Tournament of Champions. Gamel said more than 75% of vacation-ownership purchasers are millennials and Gen Z, a younger base driving experience demand. They also noted owners can convert ownership into Hilton Honors points, and pointed to similar experience platforms from Marriott Vacations Worldwide, Westgate Resorts an…

Sep 24Thu
  1. Skift Feed

    Amex: Younger Travelers Reshape Premium Travel

    Audrey Hendley, President of American Express Travel, told Skift Global Forum that Millennial and Gen Z spending on American Express rose 40% in Q2 2026 and together they account for 65% of its new customers globally; the average new U.S. Platinum cardholder is 32 and Gold is 29. A survey found 75% of millennials would take a job with fewer benefits for more travel time. Hendley said premium is shifting from a single property standard toward experiences and time value, citing AI-assisted human service and the behavior-driven Sidecar lounge. Skift noted U.S. inbound tourism fell 11% in August 2026 and 7% in July 2026.

  2. Skift Feed

    Wyndham CEO: Gen Z Now Makes Up Nearly 10% of Membership Base

    Wyndham Hotels & Resorts President and CEO Geoff Ballotti said at the Skift Global Forum in New York that Gen Z now accounts for nearly 10% of the company's revenue and membership base, up from around 3% three years ago. Combined with millennials, that share has risen from roughly the high 20s to approaching 40%. Ballotti called the demographic's downstream earnings potential important, and said reaching it requires more than a competitive points program, with experiences playing a key role — for example, dozens of packages built around the Harry Styles world tour through a partnership with Madison Square Garden.

Sep 15Tue
  1. Pinchain Tourism

    Airbnb Appoints Kong Zhiqiu as Head of Asia Business

    On September 15, Airbnb announced the appointment of Kong Zhiqiu as Head of Asia Business, overseeing operations in China, Japan, South Korea, India, and Southeast Asia. Kong has spent over a decade at Airbnb in management roles across product innovation, business growth, and commercial strategy. Previously as head of Airbnb's China business, he drove localization strategy and led the team to significant growth in outbound travel demand. In his new role, he will apply experience gained in the China market to more Asian markets. Airbnb said Asia is one of the world's most dynamic travel markets, with about one-third of global travel demand coming from Asia, and the region also has the world'…

Aug 27Thu
Aug 7Fri
  1. Skift Feed

    Gen Z Business Travelers Are Anxious, and Brands Aren't Helping

    Gen Z business travelers take an estimated 65 million U.S. business trips annually, projected to nearly double to 126 million by 2030. Yet booking and trip-management infrastructure was designed for older cohorts. Skift Research's December 2025 survey of 965 U.S. travelers found Gen Z finds business trip planning anxiety-inducing due to opaque policies, imperfect automation, and disconnected purchase paths. Gen Z is more skeptical of AI than millennials and does not want fully automated decisions; they prefer 'co-pilot' assistance offering guidance and control.

Apr 28Tue
  1. PhocusWire All News

    AirAsia MOVE CEO on Gen Z travelers, trust and super apps

    AirAsia MOVE CEO Nadia Omer spoke at Travel Tech Thursdays Kuala Lumpur, stating that travel desire in Southeast Asia is strong but the product hasn't caught up. She noted Gen Z is more experience-oriented, and the industry needs creative product thinking to convert aspiration into booking. She believes AI agents can't access social content like TikTok, and organic content is key to building trust.

Mar 10Tue
  1. PhocusWire All News

    Is Gen Z really disloyal?

    Phocuswright's research 'Beyond Points: Rethinking Loyalty and Brand Consistency in Travel' reveals that Gen Z is not disloyal but values novelty. When novelty and loyalty compete, novelty often wins. However, Gen Z and millennials show high engagement in loyalty programs, with higher redemption rates than other generations. They prefer credit card points and OTA programs for their diverse redemption options. The report suggests loyalty programs need to offer variety in both earning and burning to attract younger travelers.

Apr 13Thu
  1. SAP Concur Blog

    From the Experts: Evolving Landscape of Travel & Expense

    An SAP Concur blog post summarizes a webinar on the changing travel and expense landscape attended by over 700 business professionals. Experts say T&E is undergoing a major shift, manual entry will fade out and repetitive tasks will be handled by AI and emerging technologies. It cites data: 91% of business travelers see travel flexibility as essential for health and safety; 98% of Gen Z respondents plan steps to reduce environmental impact over the next 12 months; 61% of finance and IT leaders say finance leaders lack enough visibility into near-real-time employee spend data; and 72% of businesses see digital transformation as key to growth.

Jun 29Wed
  1. SAP Concur Blog

    Meet Generation Z: The Newest Members of Your Workforce

    A SAP Concur blog post explores the workplace characteristics of Generation Z (born mid-1990s to mid-2000s). They value job security and advancement opportunities, and are more motivated by purpose than money. Gen Z wants meaningful work, avoids repetitive tasks, and expects automation of tedious processes. The article advises companies to attract and retain Gen Z through automation and career development.