Marriott readies next steps in distribution amid $1B tech revamp

Marriott International has spent roughly $1 billion over three years replatforming its central reservation system, property management system, and loyalty platform. It has deployed to 1,700 hotels in the US and Canada, with global rollout planned over the next 12-18 months. The new system will enable more detailed room choices, non-room product booking, and personalization. Marriott is also exploring partnerships with TMCs and AI channels.