Restaurants Are About to Repeat the Airline Industry's Biggest Mistake

Author Ryan Volberg argues that the restaurant industry faces a risk similar to airlines' commoditization by online travel agencies two decades ago. Reservation platforms like OpenTable, DoorDash, and American Express may make restaurants comparable commodities, intensifying price competition. He urges restaurants to prioritize customer relationships, use data to recognize high-value guests, and provide personalized experiences to avoid platform control.