The Everyday Guest Signals Your AI Is Completely Missing

The key to AI in hospitality lies in integrating existing operational systems, such as door locks and energy management, to provide real-time data. Jesper Persson, CTO of Hospitality at Vingcard, notes that siloed systems and legacy technology hinder AI's value. A PwC Middle East survey found that 85% of regional tourism and hospitality leaders cite integration with legacy systems as the top barrier to scaling AI. Hotels should prioritize interoperability and coordination to improve efficiency, energy use, and guest experience.