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Sep 25Fri
  1. Skift Feed

    Travel's Agentic AI Future Faces Infrastructure and Cost Gaps

    At Skift Global Forum, Steve Singh, Executive Chairman & CEO of Spotnana, and Elena Avila, EVP of Travel Distribution at Amadeus, discussed what must be in place for AI agents to work in travel. Singh said servicing accounts for 90% of the cost structure and 90% of dissatisfaction in a travel experience, and that agentic services can consistently deliver the quality of the top 5-10% of human agents. Avila said the industry needs shared standards for identity, data, and interoperability, without which agentic AI won't deliver its value. Singh estimated five to seven years to get there, noting the industry has 70 years of history working against shared standards. Avila also said compute costs…

Sep 9Wed
  1. Hospitality Technology

    Building the Identity Layer for a Successful Hospitality Media Network

    Hospitality media networks face the challenge of proving audience value to advertisers. With roughly 70% of guest web traffic unauthenticated, a durable identity layer is essential to connect fragmented systems and recognize guests across the journey. The article discusses identity resolution, data clean rooms for secure collaboration, and interoperability to enable effective advertising and measurement.

Aug 26Wed
  1. Hospitality Technology

    The Everyday Guest Signals Your AI Is Completely Missing

    The key to AI in hospitality lies in integrating existing operational systems, such as door locks and energy management, to provide real-time data. Jesper Persson, CTO of Hospitality at Vingcard, notes that siloed systems and legacy technology hinder AI's value. A PwC Middle East survey found that 85% of regional tourism and hospitality leaders cite integration with legacy systems as the top barrier to scaling AI. Hotels should prioritize interoperability and coordination to improve efficiency, energy use, and guest experience.