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year-end travelSoutheast Asia / Malaysia

Agoda Data: Malaysians Seek More Ways to Get Away at Year-End

Agoda released Malaysia December accommodation search data showing Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Kuching and Malacca remain the six most-searched domestic destinations. Kuantan and Kuala Terengganu are gaining interest, Sibu entered the domestic top 20, and Johor Bahru and Port Dickson moved higher. Langkawi searches grew 58% year-on-year, Kuantan 111%, Malacca 82%, and Kuala Terengganu 114%, rising from 18th to 14th place.

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Impact and considerations

The search data reflects shifting year-end travel preferences in Malaysia, with rising interest in secondary destinations, offering reference value for destination marketing, accommodation supply planning and regional tourism investment.

Key points

  • Kuala Lumpur, Penang, Langkawi, Kota Kinabalu, Kuching and Malacca are the six most-searched domestic destinations for December stays in Malaysia.
  • Kuantan and Kuala Terengganu are gaining interest, Sibu entered the domestic top 20, and Johor Bahru and Port Dickson moved higher.
  • Langkawi retained third place with searches up 58% year-on-year; Kuantan ranked 13th with searches up 111%.
  • Malacca held sixth place with searches up 82% year-on-year; Kuala Terengganu searches grew 114%, rising from 18th to 14th place.
  • Kota Kinabalu and Kuching held fourth and fifth place respectively; Sibu ranked 19th with searches up 78% year-on-year.
  • Johor Bahru climbed to seventh and Port Dickson rose to eighth, reflecting traveler preference for easy-to-reach, easy-to-plan trips.

Sources and time

Primary source
Agoda
Other sources
0
First source publication
14 Sept 2026, 08:00
Page published
16 Sept 2026, 18:01
Last updated
14 Sept 2026, 08:00
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