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Mid-Autumn holidaySichuan / Bazhong / Guangyuan / Guang'an / Deyang / Garze / Meishan / Aba

Sichuan's A-Level Scenic Areas Receive 13.37 Million Visitors During Mid-Autumn Holiday

According to the Sichuan Provincial Department of Culture and Tourism, 907 A-level scenic areas in Sichuan received 13.37 million visitors and generated 88.89 million yuan in ticket revenue during this year's Mid-Autumn holiday, up 30.37% and 8.66% respectively compared with the same period in 2024. Various Mid-Autumn themed events were held, with Meishan as the main venue under the theme 'Splendid Tianfu, Moon over Dongpo' and sub-venues in Bazhong, Garze and Aba. Cultural tourism integration and night economy were highlights, with special events at Deng Xiaoping's Former Residence, Sanxingdui Museum, Zhaohua Ancient Town and Mianyang Museum.

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Impact and considerations

The data reflects strong recovery in Sichuan's Mid-Autumn holiday tourism market, with cultural tourism integration and night economy as growth drivers, offering reference for destination marketing and scenic area operations.

Key points

  • During this year's Mid-Autumn holiday, 907 A-level scenic areas in Sichuan received 13.37 million visitors and generated 88.89 million yuan in ticket revenue.
  • Compared with the same period in 2024, visitor numbers and ticket revenue grew 30.37% and 8.66% respectively.
  • At the 2026 'Ten Thousand People Moon-Watching and Mid-Autumn Poetry' event, the Meishan main venue featured the theme 'Splendid Tianfu, Moon over Dongpo,' exploring San Su culture.
  • Sub-venues were set up in Bazhong, Garze Tibetan Autonomous Prefecture and Aba Tibetan and Qiang Autonomous Prefecture, with poetry moon-watching becoming a distinctive cultural symbol of Sichuan's Mid-Autumn.
  • Deng Xiaoping's Former Residence in Guang'an launched Long March history exhibitions and special provincial games cultural exhibitions.
  • Sanxingdui Museum in Deyang launched the 'Fun Handicraft Workshop: Play with Sanxingdui' educational experience, with the first gold foil painting session attracting over 40 youths and parents.
  • Night economy became an important part of holiday economy, with Chengdu, Nanchong and Zigong launching a series of nighttime cultural tourism activities.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
28 Sept 2026, 08:00
Page published
28 Sept 2026, 18:00
Last updated
28 Sept 2026, 08:00
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