Sichuan's A-Level Scenic Areas Receive 13.37 Million Visitors During Mid-Autumn Holiday
According to the Sichuan Provincial Department of Culture and Tourism, 907 A-level scenic areas in Sichuan received 13.37 million visitors and generated 88.89 million yuan in ticket revenue during this year's Mid-Autumn holiday, up 30.37% and 8.66% respectively compared with the same period in 2024. Various Mid-Autumn themed events were held, with Meishan as the main venue under the theme 'Splendid Tianfu, Moon over Dongpo' and sub-venues in Bazhong, Garze and Aba. Cultural tourism integration and night economy were highlights, with special events at Deng Xiaoping's Former Residence, Sanxingdui Museum, Zhaohua Ancient Town and Mianyang Museum.
Impact and considerations
The data reflects strong recovery in Sichuan's Mid-Autumn holiday tourism market, with cultural tourism integration and night economy as growth drivers, offering reference for destination marketing and scenic area operations.
Key points
- During this year's Mid-Autumn holiday, 907 A-level scenic areas in Sichuan received 13.37 million visitors and generated 88.89 million yuan in ticket revenue.
- Compared with the same period in 2024, visitor numbers and ticket revenue grew 30.37% and 8.66% respectively.
- At the 2026 'Ten Thousand People Moon-Watching and Mid-Autumn Poetry' event, the Meishan main venue featured the theme 'Splendid Tianfu, Moon over Dongpo,' exploring San Su culture.
- Sub-venues were set up in Bazhong, Garze Tibetan Autonomous Prefecture and Aba Tibetan and Qiang Autonomous Prefecture, with poetry moon-watching becoming a distinctive cultural symbol of Sichuan's Mid-Autumn.
- Deng Xiaoping's Former Residence in Guang'an launched Long March history exhibitions and special provincial games cultural exhibitions.
- Sanxingdui Museum in Deyang launched the 'Fun Handicraft Workshop: Play with Sanxingdui' educational experience, with the first gold foil painting session attracting over 40 youths and parents.
- Night economy became an important part of holiday economy, with Chengdu, Nanchong and Zigong launching a series of nighttime cultural tourism activities.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 28 Sept 2026, 08:00
- Page published
- 28 Sept 2026, 18:00
- Last updated
- 28 Sept 2026, 08:00
- Original links
- China Tourism News:四川:中秋佳节氛围浓厚 文旅活动精彩纷呈-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 28 Sept 2026, 08:00