Tongcheng Releases 2026 Mid-Autumn Holiday Travel Report
Tongcheng Travel released its 2026 Mid-Autumn Holiday Travel Report on September 27. Data shows local and nearby trips accounted for nearly 60% of bookings during the three-day holiday, while cross-province orders rose 21% versus this year's Dragon Boat Festival and local attraction ticket bookings grew 17% year on year. Longer-haul demand was boosted by "take 3 days off for 13 days" leave-stacking, with flight bookings over 1,200 km up more than 30% versus Dragon Boat and outbound hotel bookings up 47% year on year, making outbound travel the hottest mini-holiday segment so far this year. Rural homestay bookings rose 26% year on year, and hotel bookings within 5 km of landmark performance…
Impact and considerations
The report shows Mid-Autumn demand splitting between local micro-vacations and long-haul autumn trips, with county-level towns, rural homestays and performance-venue-adjacent lodging as growth points, offering data reference for travel and business-travel suppliers on product mix and inventory planning.
Key points
- Local and nearby trips accounted for nearly 60% of Mid-Autumn bookings, with cross-province orders up 21% versus this year's Dragon Boat Festival.
- Local attraction ticket bookings rose 17% year on year, led by cultural offerings such as city lantern fairs, ancient-town parades and museums.
- Near-suburb day-trip and half-day outdoor nature product bookings rose 32% year on year as micro-vacations gained traction.
- Rural homestay bookings rose 26% year on year, with family-with-children orders making up 69%.
- City micro-vacation hotel orders from post-90s and post-00s travellers rose 24% year on year, with two-night-plus stays up 6 percentage points from a year earlier.
- Performances lifted hotel bookings within 5 km of venues by 37% year on year; Nanjing alone hosted 9 large shows over the three days.
- Flight bookings for routes over 1,200 km rose more than 30% versus Dragon Boat, and outbound hotel bookings rose 47% year on year.
- The top 10 Mid-Autumn destinations were Beijing, Shanghai, Chengdu, Hangzhou, Nanjing, Suzhou, Xi'an, Chongqing, Guangzhou and Wuhan.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 27 Sept 2026, 08:00
- Page published
- 27 Sept 2026, 18:00
- Last updated
- 27 Sept 2026, 08:00
- Original links
- Pinchain Tourism：同程旅行:《2026中秋小长假旅游盘点报告》发布 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 27 Sept 2026, 08:00