Shandong Cultural Tourism Market Sees Steady Growth During Mid-Autumn Holiday
On September 26, the Shandong Provincial Department of Culture and Tourism reported that as of 15:00, the 200 key monitored scenic areas in the province received 2.648 million visitors that day, up 26.5% from the previous day, with operating revenue of 120 million yuan, up 19.1% from the previous day. During the Mid-Autumn Festival holiday, localities across Shandong rolled out consumption-boosting measures to create an environment of "scenic area discounts, merchant traffic, and public benefits." Jining launched the "Hui Ju Qilu, Changyou Jining" campaign covering scenic areas, star-rated hotels, and homestays, with payment discounts available via the "Yunshanfu APP—Lu Hui Quan." Weishan L…
Impact and considerations
The data reflects visitor and revenue growth in Shandong's cultural tourism market during the Mid-Autumn holiday, and how local consumption incentives and event supply drive related sectors, offering a reference for assessing regional cultural tourism consumption trends.
Key points
- On September 26, the Shandong Provincial Department of Culture and Tourism reported that as of 15:00, the 200 key monitored scenic areas received 2.648 million visitors that day, up 26.5% from the previous day, with operating revenue of 120 million yuan, up 19.1% from the previous day.
- Jining launched the "Hui Ju Qilu, Changyou Jining" cultural tourism consumption campaign covering scenic areas, star-rated hotels, and homestays, with exclusive payment discounts available via the "Yunshanfu APP—Lu Hui Quan."
- Weishan Lake Tourism Area offered free admission to university students nationwide, while Nishan Sacred Land and Luyuan Village waived tickets for children under 14.
- Several scenic areas in Boshan District, Zibo, including Yuanshan, Bashan, Taoliu Center, Kaiyuan Karst Cave, and Qiaolingqian, introduced discounted package tickets.
- Liaocheng Water Ancient City staged live performances such as flower goddess processions and themed parades, and coordinated with counties and districts to launch a series of activities.
- Linqu County, Weifang, launched 25 public cultural activities in four series under the theme "Full Moon Mid-Autumn, Tribute to the National Day."
- The holiday "ticket stub economy" linked scenic areas, hotels, and cultural tourism shops with multiple discounts, driving consumption growth in transport, accommodation, dining, and shopping.
- Jinan Olympic Sports Center hosted Phoenix Legend's 2026 tour concert, and Fu Hao's 2026 tour concert Jinan stop was held on September 26 at the Shandong Provincial Sports Center Gymnasium.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 27 Sept 2026, 08:00
- Page published
- 27 Sept 2026, 22:58
- Last updated
- 27 Sept 2026, 08:00
- Original links
- China Tourism News：山东中秋假期文旅市场热度稳步提升-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 27 Sept 2026, 08:00