Sichuan Launches 100-Day 'Thunder' Tourism Market Rectification Campaign
The Sichuan Provincial Department of Culture and Tourism held a video conference on the 100-day 'Thunder' tourism market rectification campaign, officially launching the action. The meeting focused on addressing tour guide misconduct and forced consumption, requiring efforts to reduce complaints at travel agencies, scenic areas and museums, and improving systems for immediate complaint handling, local resolution and full-process supervision. Chengdu, Deyang, Meishan, Ziyang, Leshan, Garze, Aba and Liangshan signed a cross-regional strategic cooperation agreement at the main venue.
Impact and considerations
The campaign targets tour guide misconduct and forced consumption, potentially affecting compliance requirements and operations of Sichuan tourism businesses, especially travel agencies and shopping venues.
Key points
- The Sichuan Provincial Department of Culture and Tourism held a video conference on the 100-day 'Thunder' campaign, officially launching the action.
- The meeting focused on addressing tour guide misconduct and forced consumption, requiring efforts to reduce complaints at travel agencies, scenic areas and museums.
- It called for improving systems for immediate complaint handling, local resolution and full-process supervision.
- It also called for improving pre-risk assessment, rapid dispute resolution and scientific public opinion guidance mechanisms.
- Chengdu, Deyang, Meishan, Ziyang, Leshan, Garze, Aba and Liangshan signed a cross-regional strategic cooperation agreement.
- The meeting reviewed tourism complaints and safety supervision matters assigned by the Ministry of Culture and Tourism.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 12:00
- Last updated
- 25 Sept 2026, 08:00
- Original links
- China Tourism News：四川开展旅游市场整治“雷霆”行动-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 25 Sept 2026, 08:00