Dongjiao Village in Zaoyang, Hubei Hosts National Farmers' Harvest Festival Main Venue, Acceleratin…
The ninth China Farmers' Harvest Festival national main venue event was held in Dongjiao Village, Huancheng Subdistrict, Zaoyang City, Xiangyang, Hubei, around the autumn equinox on September 23. Once dominated by loess hills, the village developed peach orchards after party secretary Hu Aiguo returned from military service in 1984, now described as orchards on the ridge, grain in the middle and fish ponds below, with per capita disposable income exceeding RMB 30,000 in 2025. The village leases and renovates idle houses and abandoned factories, introducing themed homestays and rural cafes under a 'stay one night, eat three meals, take two bags' agritourism model. Local authorities also intr…
Impact and considerations
The case shows how a village achieved agriculture-tourism integration through industrial foundations, revitalisation of idle assets and new business formats, offering a reference for companies watching county-level tourism investment, rural accommodation and destination operations.
Key points
- The ninth China Farmers' Harvest Festival national main venue event was held in Dongjiao Village, Huancheng Subdistrict, Zaoyang City, Xiangyang, Hubei, around the autumn equinox on September 23.
- Village party secretary Hu Aiguo returned from military service in 1984 and led villagers in turning loess hills into peach orchards, now described as orchards on the ridge, grain in the middle and fish ponds below.
- Per capita disposable income in Dongjiao Village exceeded RMB 30,000 in 2025.
- The village leases and renovates idle houses and abandoned factories, introducing themed homestays and rural cafes under a 'stay one night, eat three meals, take two bags' agritourism model.
- Zaoyang introduced free admission to A-level scenic areas and planned five harvest-themed tourism routes linking sites such as Baishui Temple and China Han City.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 21 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 18:07
- Last updated
- 21 Sept 2026, 08:00
- Original links
- China Tourism News：活力中国调研行丨东郊村里说丰年-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 21 Sept 2026, 08:00