Ya'an Tea-Tourism Integration Drives Cultural Tourism Growth
China Tourism News reports that Ya'an in Sichuan is integrating tea plantations and giant pandas into cultural tourism products. The Qianli Jiangshan Tu scenic area in Mingshan District, featuring vast tea fields and a high-speed rail line crossing them, has received about 650,000 visitors this year. Qilong Village now has 17 homestays and a coffee shop attracting 200-300 visitors daily. According to Ya'an's culture, radio, television, sports and tourism bureau, A-level scenic spots received 15.7899 million visitors in H1 2026, up 11.38% year on year, with ticket revenue of 102.7683 million yuan, up 26.35%.
Impact and considerations
Ya'an's tea-tourism and panda IP enrich product supply, with both visitor numbers and ticket revenue rising in H1, showing how distinctive resource integration can boost regional cultural tourism consumption.
Key points
- The Qianli Jiangshan Tu scenic area in Mingshan District, centered on vast tea fields and a high-speed rail line crossing them, has received about 650,000 visitors this year.
- Qilong Village has explored tea-tourism integration since 2017 and now has 17 homestays, turning tea fields into a rural destination combining sightseeing, leisure, lodging and experiences.
- Qilong Village introduced a coffee shop attracting 200-300 visitors daily, with higher traffic on weekends and holidays.
- Ya'an is developing giant panda cultural products, including themed park performances, and linking resources such as the Bifengxia base of the China Conservation and Research Center for the Giant Panda.
- In H1 2026, Ya'an's A-level scenic spots received 15.7899 million visitors, up 11.38% year on year, with ticket revenue of 102.7683 million yuan, up 26.35%.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 12:02
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：走进雅安 寻味茶香-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00