商旅纵横Business travel insights that drive better decisions.
SearchEmail briefings
Back to all updates
credit-based tourismZhejiang Province / Pan'an County / Jinhua City

Zhejiang Launches Civilized Tourism and Green Consumption Campaign

On September 21, Zhejiang held its civilized tourism and green consumption campaign alongside a market service quality improvement initiative in Pan'an, Jinhua, with about 200 representatives from cultural and tourism departments, industry associations and co-creation partners. The event released a civilized tourism results list and the IP mascot Lalan, and disclosed that the Junzilan digital app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits as of September 17. Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the platform on credit-based tourism, cultural tourism benefit cards and air travel.

View primary source (opens in a new tab)

Impact and considerations

Zhejiang is using a digital app and credit incentives to promote civilized tourism and green consumption, creating opportunities for tourism businesses to join a local platform, participate in consumption incentives and brand partnerships, while signaling attention to service quality and compliance.

Key points

  • On September 21, Zhejiang's civilized tourism and green consumption campaign and market service quality improvement initiative were held in Pan'an, Jinhua, with about 200 participants.
  • Zhejiang has built a full-chain institutional system of overall plan, implementation rules and operating standards, and launched the Junzilan digital app 2.0 with a dual-track incentive of Ganlu points and growth points.
  • As of September 17, the Junzilan app 2.0 had over 50,000 registered users, 215 connected tourism entities and more than 345 listed benefits.
  • The event released Zhejiang's civilized tourism results list and the IP mascot Lalan, advocating no littering, staying within viewing boundaries, queuing politely and avoiding food waste.
  • Ant Group, Wasu Media and China Southern Airlines deepened cooperation with the Junzilan platform on credit-based tourism, cultural tourism benefit cards and air travel.
  • The Zhejiang Tourism Association and provincial industry associations issued a province-wide initiative on civilized tourism service quality covering integrity, quality, green concepts, service commitment and self-discipline.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
22 Sept 2026, 08:00
Page published
22 Sept 2026, 18:06
Last updated
22 Sept 2026, 08:00
Report an issue or request removal