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OTA platformsNingbo City / Jiangbei District / Zhejiang Province

2026 Zhejiang Autumn Cultural Tourism Season Launches with Over 66.9 Million Yuan in Vouchers

On September 21, the 2026 Zhejiang autumn cultural tourism consumption season launched at the Old Bund in Jiangbei District, Ningbo, running through the end of November. The province will offer more than 3,000 discount measures, with over 340 scenic areas providing special offers, including more than 210 offering half-price or free admission for the autumn school break. It will issue over 66.9 million yuan in consumption vouchers and guide OTA platforms and banks to invest 220 million yuan in promotional funds.

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Impact and considerations

Zhejiang is stimulating autumn cultural tourism consumption through vouchers, scenic area discounts and OTA platform coordination, creating traffic and marketing opportunities for OTAs, attractions and financial institutions, and showing the scale of local consumption subsidies.

Key points

  • On September 21, the 2026 Zhejiang autumn cultural tourism consumption season launched at the Old Bund in Jiangbei District, Ningbo, running through the end of November.
  • The province will offer more than 3,000 discount measures, with over 340 scenic areas providing special offers, including more than 210 offering half-price or free admission for the autumn school break.
  • The province will issue over 66.9 million yuan in consumption vouchers and guide OTA platforms and banks to invest 220 million yuan in promotional funds.
  • The event released 10 themes such as autumn viewing, fresh food and rural fun, plus 100 selected check-in spots, and continued to iterate the 12 poetic Zhejiang roaming corridors.
  • Zhejiang is coordinating autumn cultural tourism vouchers with financial institutions and OTA platforms, and running activities such as traveling with the Zhejiang BA basketball league.
  • The event also launched the Autumn Fun in Ningbo series and a special discount for couriers visiting Ningbo.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
22 Sept 2026, 08:00
Page published
22 Sept 2026, 18:06
Last updated
22 Sept 2026, 08:00
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