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DataChina / Beijing

CIFTIS Showcases XR, Robotics, and MR Tourism Applications

China Tourism News reported that on September 10, CIFTIS venues showcased hands-on 'technology plus tourism' experiences. VITURE's XR glasses allow virtual tours of sites such as the Temple of Heaven and cover commuting, walking, and travel scenarios; Beijing Qiyuan Phoenix Technology presented digital heritage restoration, with a 'Longteng Wanli XR' store near Mutianyu Great Wall digitizing the site across historical periods. Capital Museum launched an MR experience. Songyan Power robots serve children's interaction and exhibition-hall guidance; two robots at the Beijing cultural-relics zone acted as shopkeeper and assistant to introduce artworks. Zhejiang Owei Technology's XR experience v…

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Impact and considerations

The concentrated showing of XR, MR, and robotic guidance at CIFTIS reflects expanding digital and interactive supply in tourism settings, offering reference for scenic areas, museums, and hotels evaluating technology procurement and experience design.

Key points

  • VITURE's Cheng Jiaqi said users wearing XR glasses can tour sites such as the Temple of Heaven online, with the product also covering commuting, walking, and travel scenarios.
  • Beijing Qiyuan Phoenix Technology presented digital heritage restoration; a 'Longteng Wanli XR' store near Mutianyu Great Wall digitizes the site to show it across historical periods.
  • Capital Museum launched a cultural-creative carnival tied to its Maya and Andean civilizations exhibition, creating an MR experience.
  • Among Songyan Power's robots, the 98-cm consumer robot 'Xiaobumi' targets children's interaction and companionship, while the humanoid 'Xiaoyue' provides exhibition-hall guidance.
  • Zhejiang Owei Technology's XR experience vehicle drew nearly 2,000 visitors and over 200 participants on its first day.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
11 Sept 2026, 08:00
Page published
12 Sept 2026, 00:07
Last updated
11 Sept 2026, 08:00
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