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IP developmentChina / Beijing

CIFTIS Cultural-Creative Zone Features Nearly 700 Park Products

China Tourism News reported that the 2026 China International Fair for Trade in Services opened on September 9 at Shougang Park in Beijing, with themed zones showcasing traditional-style and trendy cultural-creative products. The Beijing Municipal Administration Center of Parks said its zone gathered 13 categories and nearly 700 products, with 28 new items launched during CIFTIS. Beijing Zoo, marking its 120th anniversary, brought nearly 70 products. The Beijing cultural-relics zone gathered new products from major museums, and the Beijing Yanjing Eight Crafts Museum displayed products using eight traditional techniques including gold inlay, filigree, and cloisonne. The Tongzhou zone launch…

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Impact and considerations

Large-scale product launches and museum-park IP tie-ins show expanding supply in tourism-derived consumption, offering reference for scenic areas, museums, and retail operators assessing IP development and merchandise mix.

Key points

  • On September 9, the 2026 China International Fair for Trade in Services opened at Shougang Park in Beijing, with themed zones showcasing traditional-style and trendy cultural-creative products.
  • The Beijing Municipal Administration Center of Parks said its zone gathered 13 categories and nearly 700 products, with 28 new items launched during CIFTIS.
  • Beijing Zoo, marking its 120th anniversary, brought nearly 70 products to the fair.
  • The Beijing Yanjing Eight Crafts Museum displayed products using eight traditional techniques including gold inlay, filigree, and cloisonne.
  • The Tongzhou zone launched over 60 sets of products based on two Grand Canal IPs, and the 'Beijing Gift' package debuted.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
11 Sept 2026, 08:00
Page published
12 Sept 2026, 00:07
Last updated
11 Sept 2026, 08:00
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