Nine Departments Issue Measures to Boost County Consumption; County Tourism Data Strong
Nine departments including the Ministry of Commerce, National Development and Reform Commission and Ministry of Culture and Tourism issued the Opinions on Further Stimulating Lower-Tier Market Vitality and Boosting County Consumption, setting out 18 specific measures including promoting integrated commercial, agricultural, cultural, tourism and sports development. The article cites data showing China's county areas account for about 90% of national land area and about half the population. Tongcheng Travel data shows that this summer, average stays in popular counties increased by 2.3 days from the same period in 2025, with orders of five nights or more up 8% year on year; Ctrip data shows t…
Impact and considerations
The policy and data together show county tourism is becoming an important growth point in lower-tier market consumption, offering travel platforms, accommodation and food businesses, and destination operators a basis for market judgment and product planning.
Key points
- Nine departments including the Ministry of Commerce, National Development and Reform Commission and Ministry of Culture and Tourism issued the Opinions on Further Stimulating Lower-Tier Market Vitality and Boosting County Consumption, setting out 18 specific measures.
- China's county areas account for about 90% of national land area and about half the population.
- Tongcheng Travel data shows that this summer, average stays in popular counties increased by 2.3 days from the same period in 2025, with orders of five nights or more up 8% year on year.
- Ctrip data shows the share of trips of four days or more rose from 28.4% last year to 47.1%.
- Meituan data shows county cross-regional consumption grew 14.1% year on year in the first half of 2026, with cross-regional visitors spending about 58 yuan per transaction in counties, roughly 50% higher than local residents.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 12:00
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：打好“三张牌” 活跃县域旅游消费-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00