Hubei Culture-Tourism Integration Study: Multi-Sector Growth Drives Rural Revitalization
Reporters from China Tourism News followed the Hubei-themed "Vital China Research Tour" organized by the Publicity Department of the CPC Central Committee, visiting Wuhan's Tanhualin, Qichun, Jingmen's Zhanghe, Xiaogan, Ezhou's Sanshan Village and Gucheng's Yanhe Village to observe Hubei's culture-tourism integration. Wuhan's Tanhualin historic district has 52 protected historic buildings and received 12.18 million visitors in 2025. Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs. Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value…
Impact and considerations
The study uses concrete data to show how cultural revitalization, industrial integration and agriculture-culture-tourism linkages drive local consumption and employment, offering case references for destination development and county-level cultural-tourism investment.
Key points
- Wuhan's Tanhualin historic district has 52 protected historic buildings blending Chinese and Western styles and received 12.18 million visitors in 2025.
- Qichun's mugwort industry chain reached 19 billion yuan in comprehensive output value in 2025, supporting more than 300,000 jobs; Hubei Qiai Group receives about 300,000 visitors annually and generates 180 million yuan in cultural-tourism revenue.
- Jingshan hosted 48 international and domestic events including WTA125 and ATP100 in 2025, with "tennis+" comprehensive output value exceeding 3.5 billion yuan and 3.52 million visits.
- In 2025, Hubei's rural tourism received 493 million visits, up 10% year on year, generating more than 430 billion yuan in comprehensive revenue.
- Yanhe Village in Gucheng has built a 4A-level scenic area, receiving more than 800,000 visitors in 2025 with tourism comprehensive revenue exceeding 100 million yuan and per capita annual net income of villagers reaching 40,000 yuan.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 12:00
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：活力中国调研行丨文旅发展别样“荆”彩-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00