Yunnan Gift Opens First Flagship Store in Kunming on October 1
On September 22, the 2026 National Day culture and tourism consumption month main event was held in Mile, Yunnan, where the official Yunnan cultural tourism souvenir brand Yunnan Gift made its debut, covering more than 1,000 products across four series: trendy cultural creative goods, intangible heritage crafts, ecological products and Yunnan lifestyle goods. On October 1, the first flagship store, Yihu Qingcui, will open in Kunming's Cuihu Park inside Lianhua Temple, combining food, tea, fragrance, intangible heritage, cultural creative goods, performances and reading. Yunnan's government work report calls for building the Yunnan Gift brand, aiming to open 2-6 stores within the year.
Impact and considerations
The official souvenir brand is rolling out through flagship and themed stores, showing how local cultural tourism consumption is extending into integrated retail and experience spaces, offering a reference for tourism retail operations.
Key points
- On September 22, the 2026 National Day culture and tourism consumption month main event was held in Mile, Yunnan.
- The official Yunnan cultural tourism souvenir brand Yunnan Gift debuted, covering more than 1,000 products across four series: trendy cultural creative goods, intangible heritage crafts, ecological products and Yunnan lifestyle goods.
- On October 1, the first flagship store, Yihu Qingcui, will open in Kunming's Cuihu Park inside Lianhua Temple.
- Yihu Qingcui combines food, tea, fragrance, intangible heritage, cultural creative goods, performances and reading, with six business formats on the first floor and a bookstore and landscape corridor on the second.
- Yunnan's government work report calls for building the Yunnan Gift brand, aiming to open 2-6 stores within the year.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 18:01
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：“云南礼物”首家旗舰店10月1日落地昆明翠湖公园-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00