China's Tourism Performance Market: 198,700 Shows in 2025
The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report. It shows that in 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; and attendance reached 87.9897 million, up 3.01%. The industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and the market showing stable base audiences, rising silver-haired groups and young audiences concentrating on innovative projects.
Impact and considerations
Continued growth in box office and attendance, along with a shift from scale expansion to quality improvement, provides data reference for scenic areas and performance investors assessing product upgrades.
Key points
- In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year.
- Box office revenue reached 17.442 billion yuan, up 6.43%, and attendance reached 87.9897 million, up 3.01%.
- The industry has entered a stable development period, shifting from scale expansion to quality improvement.
- Immersive experiences are becoming a core competitiveness, moving visitors from passive observation to active participation.
- The market shows stable base audiences, rising silver-haired groups and young audiences concentrating on innovative projects.
- Regional distribution shows a pattern of strong east and vibrant west, with north-south linkage; eastern regions like the Yangtze River Delta and Bohai Rim have many high-quality, full-format projects.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 12:02
- Last updated
- 24 Sept 2026, 08:00
- Original links
- China Tourism News：2025年大中型旅游演艺演出19.87万场-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00