China Tourism Performance Box Office Reaches RMB 17.442 Billion in 2025
The China Performing Arts Association released the 2025 China Tourism Performance Market Annual Report on Sept 21, showing 198,700 large and medium-sized tourism performances in 2025, up 4.95% year-on-year; box office revenue of RMB 17.442 billion, up 6.43%; and 87.9897 million attendees, up 3.01%. The industry is entering a stable development phase, shifting from scale expansion to quality improvement. The report notes an 'east strong, west thriving, north-south linkage' pattern, with average ticket price reaching RMB 298.8 in 2025.
Impact and considerations
Tourism performance market data reflects cultural-tourism consumption trends; rising average ticket prices indicate willingness to pay for high-quality cultural content, offering reference for destination investment and product design.
Key points
- In 2025, 198,700 large and medium-sized tourism performances were staged, up 4.95% year-on-year.
- Box office revenue reached RMB 17.442 billion, up 6.43%; attendance was 87.9897 million, up 3.01%.
- The industry is entering a stable development phase, shifting from scale expansion to quality improvement.
- The market shows an 'east strong, west thriving, north-south linkage' pattern, with eastern regions having more high-quality projects and western regions leveraging unique resources.
- Average ticket price reached RMB 298.8 in 2025, indicating willingness to pay for high-quality cultural content.
- The sector has formed a complete landscape of live-action, theater, theme park and emerging specialty performances.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 18:03
- Last updated
- 23 Sept 2026, 08:00
- Original links
- Pinchain Tourism：去年全国大中型旅游演艺项目票房收入超174亿元 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00