Fujian Launches "Min-style Golden Autumn" Tourism Promotion Campaign
On the evening of September 25, the "Min-style Golden Autumn, Free Mountains and Seas" autumn tourism promotion event was held at the Wuyi Tea Expo Park in Wuyishan, Fujian. It was hosted by the Fujian Provincial Department of Culture and Tourism and organized by the Nanping Municipal Culture and Tourism Bureau and the Wuyishan Municipal People's Government. The event featured a light-and-shadow show, a moonlight concert, a Gongfu tea poetry gathering, and two markets including an intangible cultural heritage market and a "Minchao second venue" market, with 28 booths covering food, cultural creative products and heritage crafts. This autumn, the Fujian Provincial Department of Culture and T…
Impact and considerations
The provincial culture and tourism authority integrates festival performances, markets and benefit measures under a unified theme, creating scaled autumn product supply that offers a reference for destination marketing rhythm, attraction crowd management and tourism businesses' participation in festival activities.
Key points
- The event was held on the evening of September 25 at the Wuyi Tea Expo Park in Wuyishan, hosted by the Fujian Provincial Department of Culture and Tourism and organized by the Nanping Municipal Culture and Tourism Bureau and the Wuyishan Municipal People's Government.
- On-site experiences included a light-and-shadow show, a moonlight concert and a Gongfu tea poetry gathering.
- Two markets were set up, with the "Minchao second venue" and car-boot markets together offering 28 booths covering food, cultural creative products and heritage crafts.
- The Fujian Provincial Department of Culture and Tourism is building five signature autumn scenes under the "Fresh Fujian, Min-style Life" theme.
- This autumn Fujian is rolling out more than 2,600 cultural tourism activities and over 300 benefit measures.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 26 Sept 2026, 08:00
- Page published
- 26 Sept 2026, 19:02
- Last updated
- 26 Sept 2026, 08:00
- Original links
- China Tourism News：福建邀游客体验“闽式金秋”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 26 Sept 2026, 08:00