'First Village of the Long March' Zhongfu Village Becomes a Gold-Medal Tourism Village

Key points

• On September 10, the 'Torch of the Long March Sets Off Again' event was held in Zhongfu Village, Nanshan Town, Changting County, Longyan City, Fujian Province; Zhongfu is known as the 'First Village of the Red Army's Long March.'
• In 2025, the village received about 406,900 visitors, up about 62% year on year, and generated tourism revenue of over 6 million yuan, up about 50%.
• Zhongfu has improved red-tourism facilities, upgraded roads and landscaping, installed Long March-themed signage, and built smart parking.
• Projects include the Long March Departure Square and the Red 9th Army Corps Long March Departure Exhibition Hall, along with interactive Red Army experience halls, a VR experience hall, and the immersive 'Love at Songmaoling' performance hall.
• Zhongfu promotes 'red-green integration,' planting nearly 200 mu of passion fruit and over 10,000 seedlings, alongside oil tea and navel oranges; this year it has hosted over 1,000 study-tour groups from Xiamen, Guangzhou, Shenzhen, and elsewhere.
• The village now has 7 large-scale hotels and homestays, over 300 shops, and more than 20 red cultural-creative products; in 2025, collective income exceeded 300,000 yuan, per capita disposable income reached about 28,000 yuan, and over 100 local jobs were created.