2026 Guangdong Tourism Expo Closes with On-Site Transactions Above RMB 80 Million

Key points

• On September 13, the 2026 Guangdong International Tourism Industry Expo closed in Guangzhou, hosted by the Guangdong Provincial Culture and Tourism Development and Support Center (Guangdong Xinghai Performing Arts Group).
• The expo gathered tourism resources from nearly 50 countries and regions, with more than 1,200 cultural tourism institutions exhibiting and over 160,000 professional visitors and members of the public attending.
• The 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season launched during the expo, with exhibitors offering nearly 10,000 discounted products; preliminary statistics show on-site travel agency and OTA transactions exceeded RMB 80 million, with public subsidy leverage above 1:8.
• The 2026 Guangdong Golden Autumn Cultural Tourism Consumption Season and Cultural Tourism Industry Investment Promotion Conference was held concurrently, with on-site signing of major cultural tourism projects exceeding RMB 11.5 billion.
• The expo held outbound matchmaking sessions and new-quality productive forces matchmaking activities, completing more than 5,000 effective matchmaking sessions; it hosted nearly 50 supporting events, with more than 60 industry experts giving keynote speeches and case sharing, released nearly 50 quality cultural tourism projects and benchmark products, and attracted over 1,500 industry participant…
• The next Guangdong Tourism Expo will be held in Guangzhou in September 2027.