Rural Chinese Residents Make 1.526 Billion Domestic Trips, Spending Tops 1 Trillion Yuan
Data from the Ministry of Culture and Tourism shows that in 2025 rural Chinese residents made 1.526 billion domestic trips, up 22.6% year on year, with spending exceeding 1 trillion yuan, up 21.4%. A China Tourism Academy survey found 81% of rural residents intend to travel, contributing 31.8% of national trip growth. In the first half of 2026, rural residents made 869 million domestic trips, about one quarter of the national total. The article uses cases from Shandong, Henan and Xinjiang to show how village subsidies, corporate discounts and free-ticket schemes lower barriers to travel.
Impact and considerations
Rural travellers are becoming a key source of domestic tourism growth, yet per-trip spending of about 655 yuan is under two-thirds of urban levels, testing the sustainable profitability of agencies and attractions.
Key points
- In 2025 rural residents made 1.526 billion domestic trips, up 22.6%, with spending exceeding 1 trillion yuan, up 21.4%.
- A China Tourism Academy survey found 81% of rural residents intended to travel in 2025, contributing 31.8% of national trip growth.
- In the first half of 2026 rural residents made 869 million domestic trips, about one quarter of the national total.
- Rural travellers spent about 655 yuan per trip in 2025, less than two-thirds of the urban average.
- Yuqiwusitang township in Kuqa, Xinjiang, sent 48 villagers to Shaanxi using a mix of village funds, corporate discounts and personal spending.
- Two villages in Bole, Xinjiang, jointly spent 130,000 yuan to send 59 elderly residents to Hong Kong, Macao and Zhuhai.
- Tianmeng scenic area in Shandong offered free admission to farmers in November 2025, drawing over 20,000 visitors on some weekend days.
- China Express Airlines and Xinjiang airports ran a first-flight programme that has benefited 65,000 residents in the Aksu region.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:09
- Last updated
- 14 Sept 2026, 08:00
- Original links
- Pinchain Tourism：花费破万亿！越来越多的农民走出村庄去旅游 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00