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Meetings & eventsBeijing / Shanxi / Hebei / Henan / Changzhi

Shanxi, Beijing, Hebei and Henan Jointly Promote Taihang Cultural Tourism Brand

On Sept 17, the 2026 Taihang Mountains Cultural Tourism Joint Promotion Season launched at the Bazquanxia scenic area in Huguan County, Changzhi, Shanxi. Cultural tourism departments from Shanxi, Beijing, Hebei and Henan jointly promoted the 'Splendid China, Magnificent Taihang' brand under the principles of resource co-building, brand co-shaping, market sharing and tourist-source connectivity. Six cross-provincial premium routes were released, covering geological wonders, ancestral heritage and ancient architecture, red education, self-driving and outdoor, in-depth study tours, and wellness retreats, breaking down provincial barriers to enable 'one map to tour the greater Taihang.' The eve…

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Impact and considerations

Cross-provincial joint brand promotion and premium route launches help integrate Taihang regional tourism resources and may drive growth in lodging, transport and scenic-area visitor flows along the routes.

Key points

  • On Sept 17, the 2026 Taihang Mountains Cultural Tourism Joint Promotion Season launched at Bazquanxia scenic area in Huguan County, Changzhi, Shanxi.
  • Cultural tourism departments from Shanxi, Beijing, Hebei and Henan jointly promote the 'Splendid China, Magnificent Taihang' brand.
  • Six cross-provincial premium routes were released, breaking down provincial barriers.
  • Routes cover six themes: geological wonders, ancestral heritage and ancient architecture, red education, self-driving and outdoor, in-depth study tours, and wellness retreats.
  • The event was hosted by the Shanxi Provincial Department of Culture and Tourism.
  • After the launch, cultural tourism units and media representatives joined a 3-day, 2-night cross-provincial Taihang inspection tour.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
18 Sept 2026, 08:00
Page published
18 Sept 2026, 22:06
Last updated
18 Sept 2026, 08:00
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