Saudi Tourism Authority Expands Products and Services to Attract Chinese Visitors

Key points

• The Saudi Tourism Authority held a media exchange in Beijing, saying it will continue enriching Saudi travel experiences and launching diversified products for Chinese visitors' long holidays and autumn-winter travel.
• Offerings cover AlUla's history and desert landscapes, urban entertainment in Riyadh, Diriyah, and Qiddiya City, and Jeddah's old town and coastal life.
• National Day-themed products for Chinese visitors include multi-city group tours covering Riyadh, AlUla, Hail, and Jeddah, plus Riyadh short trips, private tours with Chinese-speaking driver-guides, and theme-park packages.
• Itineraries range from one-day city experiences to ten-day in-depth trips, offering more choices for families, young travelers, and culture enthusiasts.
• AlUla has Saudi Arabia's first UNESCO World Heritage Site, Hegra, and the iconic Elephant Rock, and will launch dense autumn-winter events after National Day, including a wellness festival and a stargazing hot-air balloon festival.
• Qiddiya City brings together Aquarabia water park and Six Flags Qiddiya City, offering a new combination of theme parks and urban entertainment.
• Jeddah's Al-Balad old town is inscribed on the UNESCO World Heritage List and features coral-stone buildings and carved wooden windows.
• This year the Saudi Tourism Authority launched the 'China Ready' certification, assessing local hotels' ability to serve Chinese visitors across Chinese-language service, localized payment, and dining support.