Expedia Group appoints Bill Watkins to lead global advertising
Expedia Group announced the appointment of former Pinterest executive Bill Watkins as Senior Vice President and General Manager of Global Advertising, overseeing the growth of its travel media network and deepening global partnerships. Watkins will report to Chief Marketing Officer Jochen Koedijk.
Impact and considerations
Expedia Group is strengthening its advertising business to leverage its travel media network to connect high-intent travelers, offering more effective solutions for advertisers, potentially impacting the travel marketing landscape.
Key points
- Expedia Group appointed Bill Watkins as SVP and GM of Global Advertising.
- Watkins previously served as CRO at Pinterest.
- He will oversee the growth of the travel media network and deepen global partnerships.
- Advertising is now aligned within the marketing organization.
Sources and time
- Primary source
- Expedia Group
- Other sources
- 0
- First source publication
- 1 Jun 2026, 08:00
- Page published
- 12 Aug 2026, 14:26
- Last updated
- 1 Jun 2026, 08:00
- Original links
- Expedia Group Newsroom：Expedia Group (opens in a new tab)Primary source · en · Published 1 Jun 2026, 08:00