Expedia Group Moves Advertising Unit Under CMO
Expedia Group announced it is moving its media business (Expedia Group Advertising) under Chief Marketing Officer Jochen Koedijk, making it part of the global marketing organization. This move aims to bring marketing and advertising closer together to productionize solutions faster. The advertising business is growing 20% year over year, and the company sees it as a growth engine. The integration will foster a more unified and measurable system connecting performance marketing, brand-building, and media.
Impact and considerations
Expedia Group reorganizes its advertising business, strengthening synergy between marketing and advertising, potentially enhancing its advertising product competitiveness and impacting the travel advertising market.
Key points
- Expedia Group moves advertising unit under CMO Jochen Koedijk.
- Advertising business grows 20% year over year, seen as a growth engine.
- Integration aims to unify performance marketing, brand-building, and media.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 18 May 2026, 22:00
- Page published
- 14 Aug 2026, 08:08
- Last updated
- 18 May 2026, 22:00
- Original links
- PhocusWire All News：Expedia Group moves advertising unit under CMO Jochen Koedijk (opens in a new tab)Primary source · en · Published 18 May 2026, 22:00