Cleartrip Enters India's Fragmented Holiday Package Market
Cleartrip, the Flipkart-owned online travel platform, announced its entry into holiday packages, bundling flights, hotels, activities and transfers into customizable itineraries. Gaurav Patwari, Chief Business Officer — Air, told Skift that India's overall travel booking market is worth $75 billion-$80 billion, with holidays and packages accounting for about $20 billion. More than 90% of the holiday market remains fragmented, with online penetration even lower. Travelers can start from an expert-curated package and then change hotels, flights, transfers and activities.
Impact and considerations
India's holiday package market is highly fragmented with low online penetration. Cleartrip's customizable bundling play could intensify OTA competition in holidays and prompt suppliers and distribution channels to reassess digital packaging opportunities.
Key points
- Cleartrip announced its entry into holiday packages, bundling flights, hotels, activities and transfers into customizable itineraries.
- Gaurav Patwari, Chief Business Officer — Air, said India's overall travel booking market is worth $75 billion-$80 billion.
- Holidays and packages account for about $20 billion, and more than 90% of the holiday market remains fragmented.
- The platform lets travelers start from an expert-curated package and then change hotels, flights, transfers and activities, rather than selling fixed itineraries.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 28 Sept 2026, 08:30
- Page published
- 28 Sept 2026, 12:01
- Last updated
- 28 Sept 2026, 08:30
- Original links
- Skift Feed：Cleartrip Enters India's Fragmented Holiday Package Market (opens in a new tab)Primary source · en · Published 28 Sept 2026, 08:30