MURTEC Executive Summit to Spotlight Off-Premises Growth Strategies
The MURTEC Executive Summit will take place Oct. 20–22 at the Loews Coronado Bay Resort near San Diego, where technology and operations leaders from Krispy Kreme and Zippy's will share playbooks for capturing high-margin revenue through off-premises channels such as catering, fundraising, automated vending and grocery licensing without expanding footprint or labor budgets. The agenda also covers brand-loyalty psychology and build-vs-buy decisions for enterprise AI infrastructure.
Impact and considerations
Restaurant brands are shifting growth toward off-premises and licensing models that do not rely on expanding physical footprint, offering relevant signals for food-and-beverage operations and supplier decisions at hotels, resorts and venues.
Key points
- Executives from Krispy Kreme and Zippy's will share off-premises growth playbooks at the MURTEC Executive Summit.
- Strategies include catering, fundraising, automated vending and grocery licensing as high-margin models.
- The goal is to grow revenue without expanding footprint or labor budgets.
- The summit runs Oct. 20–22 at the Loews Coronado Bay Resort near San Diego.
- Agenda topics include brand-loyalty psychology and build-vs-buy decisions for enterprise AI infrastructure.
- Registration is limited to qualified restaurant and hospitality operators; technology or service providers may attend through sponsorship only.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 29 Sept 2026, 04:17
- Page published
- 29 Sept 2026, 05:06
- Last updated
- 29 Sept 2026, 04:17
- Original links
- Hospitality Technology：Unlocking Off-Prem 2.0: Scaling Revenue Beyond the Four Walls (opens in a new tab)Primary source · en · Published 29 Sept 2026, 04:17