JTB, JCB and JAL Turn Student Ideas into a Hawaii Graduation Travel Product
JTB announced on September 25, 2026 that it has commercialized the winning student team's concept from the 2025 Hawaii Idea Contest together with JCB and Japan Airlines (JAL), launching the new product Gakutabi Hawaii under the Look JTB MySTYLE Gakutabi line. The product is a 4-night/6-day trip departing March 8 and March 9, 2027, featuring a Diamond Head hike and cleanup activity plus a Hawaii Graduation Party for graduating students, with idol group CANDY TUNE appearing as a special guest. The three companies will also hold a joint stage event at Tourism EXPO Japan 2026 at Tokyo Big Sight on September 26, 2026.
Impact and considerations
This is a cross-industry collaboration among a travel agency, a card brand and an airline that develops an overseas travel product for younger customers through student co-creation, offering a replicable demand-generation model for Japan's weak youth outbound market and worth watching for its effect on the group and s…
Key points
- JTB, JCB and JAL jointly commercialized the winning student concept from the 2025 Hawaii Idea Contest as the new product Gakutabi Hawaii.
- The product is a 4-night/6-day trip departing March 8 and March 9, 2027, going on sale September 25, 2026 at 11:00.
- Itinerary features include a Diamond Head hike and cleanup activity and a Hawaii Graduation Party for graduating students.
- Idol group CANDY TUNE will appear as a special guest at the graduation party and at the joint stage event at Tourism EXPO Japan 2026.
- The product includes a mechanism that expands ABC Store gift-card benefits based on total participant numbers, encouraging students to invite peers.
- The three companies will hold a joint stage event at Tourism EXPO Japan 2026 at Tokyo Big Sight on September 26, 2026, presenting the contest winners and the new product.
- Participants can also add a discounted ticket plan for ASOBIEXPO HAWAII 2027 in March 2027, with JTB official tour products planned for sale from October 1, 2026.
Sources and time
- Primary source
- JTB Corp.
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 12:53
- Last updated
- 25 Sept 2026, 08:00
- Original links
- JTB Group Newsroom：JTBが、JCB・JALとともに学生のアイデアを形に 次世代の海外旅行機運醸成へ学生と共創し「ハワイアイデアコンテスト」優勝企画を商品化CANDY TUNE出演の「卒業パーティー in ハワイ」を含む新商品「ガクタビ ハワイ」を発売 ｜ニュースルーム｜JTBグループサイト (opens in a new tab)Primary source · ja · Published 25 Sept 2026, 08:00