Perk launches global ad campaign highlighting how shadow work gets in the way of breakthroughs
Perk (formerly TravelPerk), an intelligent travel and spend management platform, launched a global ad campaign including its first CTV ad, exposing 'shadow work' costing businesses over $1.7 trillion annually. The campaign humorously shows how hidden tasks like booking trips and filing expenses derail breakthroughs. Perk aims to eliminate these manual tasks with its AI-native platform.
Impact and considerations
Perk's campaign highlights the cost of 'shadow work' in travel and spend management, underscoring the value of automation platforms for productivity.
Key points
- Shadow work costs businesses over $1.7 trillion annually
- Perk launches its first CTV ad
- Campaign created with AnalogFolk and Untold Fable
- Perk platform aims to eliminate manual tasks
- Perk trusted by more than 12,000 companies
Sources and time
- Primary source
- Perk
- Other sources
- 0
- First source publication
- 2 Feb 2026, 08:00
- Page published
- 10 Sept 2026, 00:26
- Last updated
- 2 Feb 2026, 08:00
- Original links
- Perk Press Releases：Perk launches global ad campaign highlighting how shadow work gets in the way of breakthroughs (opens in a new tab)Primary source · en · Published 2 Feb 2026, 08:00