Rethinking travel's engagement in global issues
A session at ITB Berlin discussed the overlapping global challenges, or 'polycrisis,' facing tourism. Experts noted consumers seek escape but also safety and seamless experiences. Aziz Abu Sarah of Mejdi Tours said the industry cannot ignore these issues and must engage in solutions. Euromonitor's Stephen Dutton said travel spending grows, but 'soft drivers' can make consumers hesitate.
Impact and considerations
How tourism addresses global issues affects destination choices and corporate responsibility; business travelers may prioritize safety and sustainability.
Key points
- ITB Berlin session focuses on 'polycrisis' facing tourism.
- Experts urge industry to engage responsibly in global issues.
- Travel spending grows, but 'soft drivers' may affect consumer decisions.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 20 Mar 2026, 14:00
- Page published
- 14 Aug 2026, 08:09
- Last updated
- 20 Mar 2026, 14:00
- Original links
- PhocusWire All News：Rethinking travel's engagement in global issues (opens in a new tab)Primary source · en · Published 20 Mar 2026, 14:00