Thailand Sees Chinese Booking Surge Ahead of Golden Week
As China's Mid-Autumn and National Day holidays approach, Thailand's tourism market is seeing a booking peak from Chinese travelers. Trip.com Group data shows Phuket flight bookings up 78% year-on-year, bookings of 7+ nights up 123%, and multi-destination trips up 84%. The Tourism Authority of Thailand forecasts about 250,000 Chinese visitors from Sept 25 to Oct 7, up 24%, generating roughly THB 11.5 billion, up 37%. As of Sept 10, Thailand had received about 3.6415 million Chinese visitors in 2026, remaining China's largest source market.
Impact and considerations
China remains Thailand's largest source market, and Golden Week booking trends show longer stays and more multi-destination trips, directly affecting airline capacity, hotel demand and destination product design.
Key points
- Trip.com data shows Phuket flight bookings up 78% year-on-year, with Chiang Mai gaining popularity among 18-24 year-old Chinese travelers.
- Bookings of 7+ nights rose 123% year-on-year, while multi-destination trip bookings grew 84%.
- TAT forecasts about 250,000 Chinese visitors from Sept 25 to Oct 7, up 24%, with revenue of about THB 11.5 billion, up 37%.
- As of Sept 10, Thailand had received about 3.6415 million Chinese visitors in 2026, remaining the largest international source market.
- China-Thailand flight searches for October rose 24%, with Shanghai, Guangzhou, Chengdu, Hangzhou and Chongqing as main source cities.
- TAT launched promotions including cultural experiences and exclusive benefits, while Bangkok, Chiang Mai and Phuket added direct flights from China.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 18:03
- Last updated
- 23 Sept 2026, 08:00
- Original links
- Pinchain Tourism：“黄金周”临近 泰国旅游市场迎中国游客高峰 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00