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China's Ministry of Culture and Tourism Issues 15th Five-Year Plan for Culture and Tourism

China's Ministry of Culture and Tourism has issued the 15th Five-Year Plan for Culture and Tourism Development, targeting deeper progress toward a culture and tourism powerhouse by 2030, with domestic trips reaching 8.3 billion, inbound trips 190 million, and average annual public cultural facility visits per resident 3.5. The plan deploys eight key tasks including artistic creation, cultural heritage protection, public services, industry development, market regulation, technology empowerment, exchanges and cooperation, and regional-urban-rural coordination, supported by 54 key projects.

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Impact and considerations

This plan is China's top-level policy document for culture and tourism over the next five years, covering inbound tourism facilitation, duty-free store layout, paid leave, and smart tourism, with direct implications for travel companies' strategies and the business-travel market.

Key points

  • The plan targets deeper progress toward a culture and tourism powerhouse by 2030, with domestic trips reaching 8.3 billion, inbound trips 190 million, and average annual public cultural facility visits per resident 3.5.
  • The plan deploys eight key tasks: artistic creation, cultural heritage protection, public services, culture and tourism industry development, market cultivation and regulation, technology empowerment, exchanges and cooperation, and regional-urban-rural coordination.
  • The plan designs 54 key engineering projects to support implementation.
  • The plan calls for improving inbound tourism facilitation and internationalization, including visas, payments, tax refunds, guides, accommodation and transport, and optimizing duty-free and departure tax-refund store layouts.
  • The plan calls for implementing paid leave, encouraging flexible off-peak vacations, and encouraging spring and autumn breaks for primary and secondary students where feasible.
  • The plan calls for advancing 'AI plus culture and tourism,' supporting general-purpose and specialized intelligent applications, and expanding AI application scenarios.

Sources and time

Primary source
品橙旅游
Other sources
0
First source publication
17 Sept 2026, 08:00
Page published
20 Sept 2026, 12:00
Last updated
17 Sept 2026, 08:00
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