China's Ministry of Culture and Tourism to Deepen Culture-Tourism-Tech Integration in 15th Five-Yea…
On September 24, the State Council Information Office held a press conference under the "Starting the 15th Five-Year Plan" series. Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that during the 15th Five-Year Plan period the ministry will advance deep integration of culture, tourism and technology, deepen digital and intelligent technology applications, and focus on three areas: technological innovation, scenario application and standards development. Measures include supporting R&D of key technologies such as extended reality and intelligent interaction, building high-quality industry datasets, deploying AI application pilots, stre…
Impact and considerations
This policy direction will shape approvals, standards and funding for culture-tourism digitalization projects, affecting suppliers and destination operators in areas such as smart guiding, crowd management and digital concierge services; companies should track the rollout of standards and pilots.
Key points
- During the 15th Five-Year Plan period, the Ministry of Culture and Tourism will advance deep integration of culture, tourism and technology and deepen digital and intelligent technology applications.
- Three priority areas: technological innovation, scenario application and standards development.
- Support R&D and integrated innovation of key common technologies such as extended reality and intelligent interaction, and promote R&D and upgrading of key equipment for stage performance, gaming and entertainment, ice-and-snow tourism and immersive shows.
- During the 14th Five-Year Plan period, 22 technology innovation centers were built with enterprises, universities and research institutes; these platforms will continue to be strengthened and used.
- Build a batch of high-quality industry datasets, deploy a batch of AI application pilots and promote a batch of digital-intelligent culture-tourism system solutions.
- In public culture, cultural heritage and tourism services, upgrade digital concierge and intelligent retrieval, rely on vertical large models, and optimize itinerary planning, intelligent companion and crowd-flow management functions.
- Strengthen standards for AI applications and digital culture, and support Chinese entities in actively participating in international standards development and revision.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 24 Sept 2026, 08:00
- Page published
- 24 Sept 2026, 12:45
- Last updated
- 24 Sept 2026, 08:00
- Original links
- Pinchain Tourism：文化和旅游部:推进文化、旅游和科技的深度融合 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 24 Sept 2026, 08:00