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Traveler Personas and Experience: The Next Big Thing in Business Travel

In the SAP Concur Conversations podcast, Hansini Sharma, who leads the Travel Practice at Acquis Consulting Group, discusses the importance of traveler personas and traveler experience in business travel. She identifies three traveler personas: the new entrant, the space cadet, and the 'pirate.' She recommends travel managers improve compliance by offering more options and some wiggle room, and use online booking tools and non-invasive data collection to understand traveler preferences. She also notes the travel experience has become an important factor in talent retention.

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Impact and considerations

The discussion provides travel managers with a traveler-experience-centered planning approach, helping balance compliance, cost control, and talent retention.

Key points

  • Hansini Sharma identifies three traveler personas: the new entrant, the space cadet, and the 'pirate.'
  • She recommends travel managers improve compliance by offering more options and some wiggle room.
  • Use online booking tools to provide the maximum number of options and reduce travelers bypassing policy.
  • Use non-invasive data collection, such as website behavior tracking, to understand traveler preferences without capturing personal information.
  • The travel experience has become an important factor in talent retention, and younger employees may leave if they lack travel opportunities.
  • She believes the traveler experience is 'the next big thing' in corporate business travel.

Sources and time

Primary source
SAP Concur
Other sources
0
First source publication
20 Jun 2023, 20:03
Page published
14 Aug 2026, 08:23
Last updated
20 Jun 2023, 20:03
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