Cruise Spa Giant OneSpaWorld Nears $1 Billion in Revenue
Skift reports that OneSpaWorld operates spas and wellness centers on more than 200 cruise ships, serving fleets including Carnival, Royal Caribbean, Norwegian Cruise Line, Princess, Celebrity, Disney and Virgin Voyages. The company estimates it holds more than 90% of the outsourced maritime spa market and is more than 17 times the size of its closest competitor, with more than 28 million passengers sailing annually on the ships it serves. It generated $961 million in revenue and $123 million in adjusted EBITDA last year, and expects to cross the billion-dollar mark this year.
Impact and considerations
The case shows that in the cruise economy, controlling the customer relationship captures more value than merely delivering the service, offering a reference point for business readers assessing cruise supply chains and onboard retail partnerships.
Key points
- OneSpaWorld operates spas and wellness centers on more than 200 cruise ships, serving fleets including Carnival, Royal Caribbean, Norwegian Cruise Line, Princess, Celebrity, Disney and Virgin Voyages.
- The company estimates it holds more than 90% of the outsourced maritime spa market and is more than 17 times the size of its closest competitor.
- More than 28 million passengers sail annually on the ships it serves.
- It generated $961 million in revenue and $123 million in adjusted EBITDA last year, and expects to cross the billion-dollar mark this year.
- Skift argues its path shows controlling the customer captures more profit in the cruise economy than controlling the service.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 18 Sept 2026, 21:25
- Page published
- 18 Sept 2026, 21:45
- Last updated
- 18 Sept 2026, 21:25
- Original links
- Skift Feed：The Billion-Dollar Travel Company You’ve Probably Never Heard Of (opens in a new tab)Primary source · en · Published 18 Sept 2026, 21:25