2026 China Hotel Group and Brand Development Report Analyses New Industry Landscape

Key points

• As of 31 December 2025, China had 106,300 chain hotels with about 7.8318 million rooms, up 10.74% year on year.
• The top 10 hotel groups held a 59.38% room market share, indicating further concentration at the top of the industry.
• Upscale brand hotels led the industry with 14.96% room growth, becoming the core engine of industry expansion.
• The top 50 hotel groups operated about 5.94 million rooms across roughly 69,000 properties, up 10.23% and 10.40% respectively.
• Among the top 10 groups in 2025, Shanghai Jin Jiang International Hotels ranked first with about 1.3681 million rooms and 14,132 properties, while Huazhu Group ranked second with about 1.2644 million rooms and 12,858 properties.
• 2025 saw dense capital-market and strategic consolidation activity, including Tongcheng Travel's roughly RMB 2.49 billion acquisition of 100% of Wanda Hotel Management (Hong Kong) and Huazhu Group's REITs application accepted by the Shenzhen Stock Exchange.
• The report reviews the China brand portfolios of IHG, Marriott and Hilton and analyses the upscale hotel market using brand value index assessments.