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Sep 24Thu
  1. Accor News & Stories

    Accor Scales ALL Concierge Conversational AI

    Accor announced on September 24, 2026 that its ALL Concierge conversational AI companion has moved beyond pilot to full-scale rollout, making it the first hospitality group to deploy an end-to-end conversational AI companion at scale. It covers the journey from travel inspiration and hotel comparison to booking management and post-stay support, available 24/7 on ALL.com, the ALL Accor app, WhatsApp and iMessage, in 11 languages, with responses in under a few seconds and seamless handover to human agents. The pilot began in July 2025 and logged more than 1 million guest conversations. Accor also launched The Butler, an AI companion for hotel teams.

  2. Accor News & Stories

    Accor's MGallery Collection Opens Nírema Hotel & Spa Samos in Greece

    Accor's MGallery Collection opened Nírema Hotel & Spa Samos in September 2026 at the entrance of Vathy on the Greek island of Samos. The property features 72 rooms, including eight suites with private pools, and a private beach. Managed by SWOT Hospitality Management, the hotel draws design inspiration from Samos' winemaking traditions and the philosophy of Pythagoras, offering a signature wine ritual. This opening marks MGallery's fourth property in Greece, with four additional hotels in the pipeline, including in Chania and the wider Athens region.

Sep 23Wed
  1. Accor News & Stories

    Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme

    Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.

  2. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

Sep 21Mon
  1. Accor News & Stories

    Accor's MGallery launches "Care Concierge" health service

    Accor's luxury boutique brand MGallery Collection launched the "Move & Care" programme during Pink October, combining movement and wellness with breast-health awareness. Across the collection, hotel bathrooms will feature a Pink October leaflet and QR code offering discreet breast self-check guidance; eleven selected hotels will introduce "Care Concierge" with one-to-one prevention sessions, private check-ups and spa treatments paired with an approved self-check guide. A Censuswide survey of 3,002 respondents in the UK, France and Australia conducted 3-6 August 2026 found 76% delay preventative health checks even when due, seven in ten say they have more time and headspace for health while…

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