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Friday 25 September

3 updates
Data & research
Skift Feed全球 / Canada / North America / Italy / Thailand

Skift Forum: Premiumization Should Be Structural Strategy, Not a Product Upgrade

At Skift Global Forum, Air Canada Chief Commercial Officer Mark Galardo and ZS Managing Partner Kunal Shah said premiumization should be a structural company strategy rather than layered on top of existing operations. Galardo said premium revenue share at Air Canada grew from about 20% a decade ago to 30% today, with a target of 35% by end of decade. Shah said the industry too often equates premium with upscale, but midscale and economy properties can also capture value through pricing and personalization, and premium travelers prefer digital-first experiences. Galardo said premium demand is directly correlated to the health of the economy and strength of equity markets, and warned against…

Data & research
Web in TravelIndia / Indonesia / Singapore / Thailand / Philippines / Vietnam / Malaysia

Agoda report: Asia's developers grant AI more autonomy but keep human accountability

Agoda released its AI Developer Report 2026, covering Indonesia, Malaysia, Thailand, the Philippines, Singapore, Vietnam and India. 53% of surveyed developers already use AI agents in production or broadly, led by Thailand at 64%; the share saving seven or more hours a week rose to 55% from 18% in 2025; 71% expect AI agents to handle most development work within three years, while 79% still require human approval for production deployment. Cost is the top barrier at 28%.

OTA / TMC
Agoda NewsroomAsia / India / Indonesia / Taiwan / Thailand / South Korea

Agoda maps six Asian music-festival destinations

Agoda released a list of six Asian music-festival destinations: Mumbai, Taipei, Busan, Ko Pha Ngan, Uluwatu in Bali and Chonburi. Agoda said global dance events are expanding rapidly across Asia and that superfans will cross borders for a weekend set, a trend in which the line-up determines the destination. Andrew Smith, Senior Vice President, Supply at Agoda, said the line-up has become the destination, and Agoda is also partnering with Eurovision Asia as its Official Travel Partner.

Thursday 24 September

3 updates
Data & research
Skift FeedThailand / United States

Thailand Targets 1.5 Million U.S. Tourists in 2026, But Gap Remains Large

Thailand is targeting 1.5 million U.S. visitors in 2026 to draw higher-spending long-haul travelers and drive tourism revenue. U.S. arrivals reached 1.08 million last year; from January 1 to September 15 this year only 716,983 were recorded, per the Tourism Authority of Thailand (TAT), meaning more than 780,000 additional American visitors are needed in the remaining three and a half months. TAT said its New York, Chicago and Los Angeles offices will coordinate around a "Value over Volume" strategy set at a September 17 meeting in New York. Bangkok-based tour operator EXO Travel reports softer forward U.S. demand.

OTA / TMC
Web in TravelIndia / Taiwan / Singapore / Japan / Thailand / Hong Kong / Malaysia

Trip.Biz launches Agent ONE; India travel market grows just 1% in 2025

Trip.Biz, Trip.com Group's business-travel arm, unveiled its Agent ONE AI suite at the Transform 2026 summit in Singapore, comprising planning, booking, approval and insight agents, claiming it cuts average booking time from about 45 minutes to 2 minutes and approval waits from over an hour to under 3 seconds. Meanwhile, a Phocuswright report shows India's travel market grew just 1% to $41.7 billion in 2025, with a 13% rebound to $47.2 billion expected in 2026. Cloudbeds and Klook launched a two-way distribution integration, and WTTC, JATA and Tourism EXPO Japan signed an MOU.

Data & research
China Tourism NewsChina / Germany / Thailand / Laos / United Kingdom / Spain / Vietnam / Malaysia

China State Council: Mid-Autumn and National Day Holiday Air Passenger Volume Expected at 31.19 Mil…

On September 24, the State Council Information Office held a press conference. Ma Bing, Deputy Director of the Civil Aviation Administration of China, said that from September 25 to October 7, national civil aviation is expected to transport 31.19 million passengers, averaging 2.4 million per day, up 3.6% year-on-year, with a single-day peak expected to exceed 2.6 million. Daily ticket bookings at the top ten aviation hubs exceeded 490,000, up 3.9% year-on-year;特色 tourism cities such as Hulunbuir, Dehong, and Altay are expected to drive local air passenger volume growth of over 30%. International ticket bookings increased 22.5% year-on-year, with flights to neighboring countries up 20% and…

Wednesday 23 September

2 updates
Hotels
Accor News & StoriesChina / Indonesia / Brazil / France / Thailand / Cote d'Ivoire / Spain

Novotel and Paris Saint-Germain Launch 'The Long Game' Global Wellbeing Programme

Novotel and Paris Saint-Germain unveiled 'The Long Game', a global programme translating Novotel's 'Longevity Everyday' vision into immersive hotel experiences, a worldwide digital content platform and a new campaign. The programme spans seven Novotel hotels across five continents, built around four wellbeing pillars—Eat, Sleep, Move and Meet—co-created with five Paris Saint-Germain Legends. Each hotel features themed spaces and QR codes unlocking exclusive player videos and tips; a global campaign launches in Q4.

Data & research
Pinchain TourismChina / Thailand

Thailand Sees Chinese Booking Surge Ahead of Golden Week

As China's Mid-Autumn and National Day holidays approach, Thailand's tourism market is seeing a booking peak from Chinese travelers. Trip.com Group data shows Phuket flight bookings up 78% year-on-year, bookings of 7+ nights up 123%, and multi-destination trips up 84%. The Tourism Authority of Thailand forecasts about 250,000 Chinese visitors from Sept 25 to Oct 7, up 24%, generating roughly THB 11.5 billion, up 37%. As of Sept 10, Thailand had received about 3.6415 million Chinese visitors in 2026, remaining China's largest source market.

Tuesday 22 September

1 updates

Monday 21 September

1 updates

Sunday 20 September

4 updates

Thursday 17 September

1 updates

Monday 14 September

1 updates

Friday 11 September

1 updates

Thursday 10 September

2 updates

Tuesday 8 September

1 updates

Saturday 5 September

1 updates

Thursday 3 September

2 updates

Wednesday 2 September

2 updates