Marriott Bonvoy and DiDi launched a co-branded membership program. DiDi V4-V8 users can claim Marriott Bonvoy elite status, while Marriott Bonvoy Silver and above members can receive DiDi benefits. Eligible ride-hailing trips earn Marriott Bonvoy points, integrating the two loyalty programs.
IHG Hotels & Resorts signed five new hotels in Taiwan, including the debut of HUALUXE, and launched the IHG One Rewards LINE MINI App. New projects cover Taipei, Taitung, and Pingtung, spanning urban, cultural, hot spring, and leisure destinations. IHG currently operates 17 hotels across eight brands in Taiwan.
Recently, Jin Jiang and SMG LIVE reached a strategic cooperation, with 12 Jin Jiang Radisson hotels launching Phantom of the Opera co-branded packages (room + tickets). The Shanghai Jin Jiang Hotel has a whole floor transformed into a 'Phantom Immersive Aesthetic Landmark'. Jin Jiang Hui and 'On Stage' membership systems now have mutual benefits, supporting points redemption for performance rights.