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#奢华旅游

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Sep 17Thu
  1. TravelDaily China

    ITB China Report: Chinese Travellers Shift from Price to Value as AI Enters the Full Travel Journey

    ITB China released its Tourism Trend Report 2026/27, based on a survey of over 1,700 buyer representatives in the ITB China Buyer Club plus in-depth interviews with executives from destination tourism boards, industry associations, travel agencies and technology firms, drawing on data and insights from Tourism Economics, Fliggy and Ant International. It covers China's outbound and inbound travel, themed travel, MICE and AI applications. Findings show increasingly diverse Chinese traveller demand shifting from functional needs toward emotional value, authentic experiences and personalised service, while AI is reshaping the entire travel journey from pre-trip planning to destination services.…

Sep 16Wed
  1. Pinchain Tourism

    ITB China Releases 2026/27 Travel Trends Report

    The ITB China Travel Trends Report 2026/27 has been released, focusing on China's outbound and inbound travel, themed tourism, MICE, and AI applications. The report is based on a survey of over 1,700 buyer representatives from the ITB China Buyer Club, combined with data and insights from Tourism Economics, Fliggy, and Ant International. In 2025, mainland China residents made 167.92 million outbound trips, up 16% year-on-year, while inbound foreign visitors reached 35.17 million, up 31%. The report notes increasingly diverse Chinese traveler demand, rapid AI integration across the travel journey, and shifting MICE client structures.

Aug 27Thu
  1. Skift Feed

    Rascal Voyages Bets on 'Marine Safaris' and Freedom Over Formality

    Rascal Voyages operates small five-cabin yachts in Indonesia's archipelago, pioneering a 'marine safari' model that contrasts with luxury hotel brands like Aman and Four Seasons deploying larger vessels. Co-founder Steve Ebsworth believes post-luxury travelers are no longer impressed by hardware but seek access to remote places, freedom, and discovery. The brand emphasizes a service culture that rejects 'performative luxury' in favor of intelligent, restrained hospitality. Growth plans include a third vessel (Rogue) in 2027, a possible two-cabin concept, third-party yacht management, and an onshore development in South Lombok.

Aug 25Tue
  1. Skift Feed

    Black Tomato Founders Sell 75% to Employee Ownership Trust, Retain Control

    Luxury tour operator Black Tomato has transferred 75% of the business into a newly established Employee Ownership Trust, in a deal completed in early July and led by advisory firm Grant Thornton, which conducted an independent valuation (undisclosed). The three founders retain a 25% minority stake via a new B share class while preserving decision-making power, with existing management and the board staying in place under trustee oversight. Rather than selling to private equity, co-founder Tom Marchant framed the move as an "evolution, not an exit," designed to lock in independence, protect the company's culture, and offer employees future upside. The structure uses deferred consideration pa…

Aug 7Fri
  1. Skift Feed

    How Nevis Built a Tourism Strategy Around Refusal

    Nevis has built its tourism brand on deliberate refusal—no cruise ships, high-rises, fast food, or large all-inclusive resorts—positioning itself as understated luxury with empty beaches. Premier Mark Brantley calls it both strategy and constraint. The island is investing in a 50-jet private aviation facility and exploring a three-island luxury cluster with St. Barts and Anguilla. The EU-mandated phase-out of citizenship-by-investment by 2028 and a geothermal project targeting 100% renewables by 2030 are reshaping the model. The core tension: easier access may test whether deliberate scarcity still holds.