Booking Holdings全资推出AI助手Lola，由Kayak联合创始人Steve Hafner与Paul English打造，于周二上线。Lola并非Booking.com内的AI功能，而是定位为OTA本身，目标是在一次对话中把旅客从开放式想法带到完成预订。Hafner直接向CEO Glenn Fogel汇报，并获得“绿地”授权，从零开始写代码和建品牌。团队已开发五个月，约20名员工分布在纽约与马萨诸塞州剑桥。
Ahead of Skift Global Forum, Spotnana executive chairman and CEO Steve Singh argues the industry over-focuses on search, distribution and booking, while the real value and trust sit in post-booking servicing. Spotnana's AI agents now handle routine tasks such as cancelled segments, unticketed flights and refunds, and Singh believes servicing costs can fall by 50% or more while making the traveler experience more personalized and proactive. He also sets a curation bar for conversational AI booking: presenting the options a traveler would have chosen at least 95% of the time from the full list.
Agoda has begun beta rollout of its new AI Assistant, designed to help travelers turn travel ideas into personalized, bookable trips. Initially available to a select group of Agoda mobile app users, it connects conversational trip planning with Agoda's live inventory of more than 6 million accommodations, as well as flights and activities. The assistant retains user preferences and trip context; its core conversational intelligence is powered by OpenAI's GPT-5.6 model, with Google Gemini's 'Grounding with Google Maps' feature used for complex trip planning. It will gradually be made available to all mobile app users over the coming months.
Holibob launched an AI-powered conversational booking platform that lets travelers describe their needs in natural language, get recommendations from over 500,000 tours and activities, and complete bookings. It integrates with Google Things to Do.
Amadeus announced the acquisition of SkyLink, a New York-based AI technology company specializing in conversational automation. SkyLink's AI architecture enables booking flights and hotels via chat platforms in seconds, with tens of thousands of bookings completed. The acquisition will enhance Amadeus's corporate travel capabilities and expand AI conversational technology to airlines, airports, and hospitality.