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#数字文旅

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Sep 29Tue
  1. China Tourism News

    National AI Application Pilot Base (Culture & Tourism) Campus Opens in Hangzhou

    On 28 September, the launch ceremony for the National AI Application Pilot Base (Culture & Tourism) campus and its first ecosystem partner conference were held in Hangzhou, Zhejiang. Located in Gongshu District, the base is the country's first culture-and-tourism-oriented application pilot base, led by Zhejiang Provincial Cultural Industry Investment Group under a '1+4+5+N' architecture. It released five models including the 'Wenrun' large model, four high-quality datasets including a historic-building gene dataset, and five application scenarios including the 'Aiyouyou' culture-tourism super agent.

Sep 22Tue
  1. China Tourism News

    Fujian Tourism Firms and Financial Institutions Match, 29 Projects Raise 7.214 Billion Yuan

    On September 22, the 2026 Fujian cultural tourism enterprises and financial institutions matchmaking event was held in Fuzhou, with Vice Governor Jiang Erxiong speaking. The event facilitated cooperation on 29 key cultural tourism projects with total financing of 7.214 billion yuan, with funds directed toward digital cultural tourism, cultural-commercial-tourism integration, world heritage revitalization and rural cultural tourism. China Development Bank, Bank of China and Bank of Communications released special cultural tourism financing plans, and six key financing projects were presented.

Sep 21Mon
  1. China Tourism News

    Henan Launches "Dongpo Travels" Cultural Tourism Promotion Campaign

    On September 19, the 2026 Henan "Dongpo Travels" themed promotion campaign launched in Pingdingshan. "Dongpo Travels," led by the National Cultural Heritage Administration, is China's first national-level cultural-relic themed trail, following Su Dongpo's life journey and linking 15 city units and 48 core heritage sites across 10 provinces. Pingdingshan is one of the 15 core city units, with the Sansu Shrine and Tomb in Jiaxian County as a key cultural node. The event appointed 10 online influencers as campaign ambassadors, launched a digital trail on Amap, and staged the original musical "Our Good Friend Su Dongpo" at the Pingdingshan Culture and Art Center.

Sep 20Sun
  1. China Tourism News

    Zhejiang Leverages 8th China Poetry Festival to Boost Poetry-Themed Tourism Consumption

    At the Ministry of Culture and Tourism's third-quarter 2026 press conference in Beijing on September 20, Zhejiang culture and tourism deputy director Lyu Weigang said the 8th China Poetry Festival will run from October 12 to 23, 2026 in Taizhou, Zhejiang. Zhejiang will pursue four work streams: creating poetry-themed public cultural products by moving recitals and master lectures into city reading rooms, rural cultural halls and commercial plazas; upgrading poetry-route tourism by refining the "Follow Poetry to Travel Zhejiang" brand, building the cross-regional "Yannan Feixian Sea-Sky Tour" route and developing "poetry-route towns" and "poetic ancient villages"; producing poetry-themed sta…

Aug 27Thu
  1. China Tourism News

    Digital Cultural Tourism Development Requires Multi-Stakeholder Governance

    The article argues that comprehensive governance of digital cultural tourism requires multi-stakeholder collaboration, emphasizing data security, green development, and agile governance. The Ministry of Education has added 'digital cultural tourism' as a major, reflecting the industry's digitalization trend. The authors propose governance from three dimensions: industrial upgrading, urban-rural adaptation, and technology for good.